In shopping centres, hoarding can be used in a variety of ways and to overcome a multitude of obstacles.
Generally speaking, internal hoarding is most commonly used when construction or refurbishment works are being carried out within a store and there’s a need to keep the work contained for safety, and hidden to maintain a professional aesthetic…
We’re seeing so many shops undertaking refurbishments to try and stay competitive. We’re constantly hearing about the “death of the high street” and how online shopping has contributed to the decline of in-store purchases. So with that in mind, many shops have made changes to their stores to encourage more people to make the effort to leave the house and visit a real life brick and mortar store. There’s been a rise in in-store experiences, concession stores and other retail-tainment features.
During live refurbishments where the rest of the store is still open and is welcoming customers, shopping centre hoardings can be used not only to protect the customer and hide the construction works, but can be used to inform customers about what changes are being made and what they can expect from the new refurbishment.
Before a new store opens
You can build excitement and anticipation with shopping centre hoardings before a store has even opened. Advertising an upcoming opening is straightforward with bright and attractive hoarding where you can display opening dates/times, store features, graphics, branding and more. The earlier you start advertising a shop, the better, as you’ll be providing the best potential visitor numbers right from the beginning.
Implemented correctly, shopping centre hoardings can blend seamlessly into the existing environment and can be a valuable addition when work is being carried out. Contact us at Westgate to discuss your temporary internal hoarding needs.