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Turning hoarding into an advertisement opportunity

If you want to give your grand opening or redevelopment more visual impact, you’ll benefit from utilising branding and graphics on your internal hoarding. Today, we’re going to talk about why this type of branding is so beneficial. It’s all about creating buzz by making a retail space as appealing as it can be, while also advertising your brand to visitors and to anyone else who happens by.

Creating a partition between the public and your renovation work is mandatory but leaving this hoarding a clean white space is missing out on an advertising opportunity. It’s more advantageous to promote your brand or create a buzz around the redevelopment. When you do add branding to your internal hoarding, you’ll create a sense of mystique, as well as a sense of anticipation in prospective customers. They’ll see the branding whenever they walk by, where a clean white wall can be easily missed and mistaken for the norm.

Enjoy cost-effective branding

This type of branding is really very affordable, especially when compared with the cost of usual advertisement space. Hoarding graphics really stand out and the inquisitive nature of people means that they are likely to absorb the information. Since you want your brand to stand out, these graphics are a great way to market. Your branding can be easily applied to a product such as Hoardfast, as the surfaces finish is smooth and clean, allowing vinyl graphics to be easily applied.

Create a cohesive brand image

It is said that people can typically see over 300 marketing messages a day with only half of these taken on board. So taking every opportunity to deliver an on brand message is essential, in our time we have seen some cleaver uses of this including; delivering information on the history of the building that was being renovated, upcoming offers and upsells, or even a sneak peek at what was to come.

Get the edge on your competition

Retail is such a competitive milieu you need to do all that you can to get an edge, and although applying graphics adds cost to the overall hoarding/partitioning bill it can be money well spent. Especially if you are looking to generate brand awareness.

People really notice this type of branding, it’s just human nature to be curious and to enjoy what is new and fresh. Branding on internal hoarding activates this part of our brains. It piques curiosity and builds interest, whilst being an affordable form of advertising.

Find out more on the website about our Hoardfast solution and graphics options.

Hoardfast
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